Set Up Your Project
Writing great prompts
Prompts are the most important thing you'll configure. Good prompts produce meaningful data; vague prompts produce noise.
Think of prompts as the questions your future customers ask AI models. Kinsho asks them for you — every day, across every engine — and measures how your brand appears in the responses.
Prompt
- 01RecommendationWhich CRM is best for a 20-person marketing agency?
- 02ComparisonHow does Notion compare to Coda for startups?
- 03Problem-firstOur Shopify store is slow on mobile — what tools diagnose it?
Five principles for great prompts
01
Be conversational, not a keyword
Write "What's the best CRM for marketing agencies under 50 people?" — not "best CRM agencies".
02
Cover real buyer intent
Mix comparison, recommendation, evaluation, and problem-first queries.
03
Stay category-level, not branded
Don't mention your brand in the prompt. You're measuring whether AI mentions you unprompted.
04
Localize per market
Write prompts in the language and tone your customers use. Kinsho handles Japanese, Chinese, German and English natively.
05
Start small, iterate weekly
Begin with 8–15 high-signal prompts. Review results after a week and refine.
Prompt examples by intent
Recommendation
GoodWhich email marketing platform is best for a DTC brand with a 50k list?
Too vaguebest email marketing tool
Comparison
GoodHow does Notion compare to Coda for a 20-person startup?
Too vagueNotion vs Coda
Problem-first
GoodOur Shopify store is slow on mobile — what tools can help diagnose it?
Too vagueshopify speed
Local/market
Good日本のスタートアップに最適なCRMツールは何ですか？
Too vagueCRM ツール
Tagging prompts
Use tags to group prompts by funnel stage, persona, product line, or market. Tags let you filter dashboards and see, for example, how visibility differs for "discovery" vs "comparison" prompts.
Manage tags
Group prompts by funnel stage, persona, or market
Funnel stage4 tags
discovery8comparison6recommendation11problem-first4
Persona3 tags
mid-market9enterprise5dtc7
Market2 tags
jp-market4us-market12
Filter dashboards — Pick one or more tags on any chart to slice visibility, sentiment, and position by segment.
Once tags exist, they show up next to every prompt in the dashboard and become filters on every chart. Here’s what the prompts list looks like after tagging:
Period: 30d
Tags: All
| Prompt | Tags | Region | Visibility |
|---|---|---|---|
Which CRM is best for a 20-person marketing agency? | recommendationmid-market | 🇺🇸 | 62% |
How does Notion compare to Coda for startup wikis? | comparisontop-of-funnel | 🇺🇸 | 48% |
Our Shopify store is slow on mobile — what tools diagnose it? | problem-firste-commerce | 🇬🇧 | 41% |
日本のスタートアップに最適な CRM ツールは何ですか？ | recommendationjp-market | 🇯🇵 | 55% |
What's the best email marketing platform for a 50k-list DTC brand? | recommendationdtc | 🇺🇸 | 34% |
Showing 1–5 of 5Running daily
Tip
Begin with 8–15 high-signal prompts. Review results after a week and refine.